SEO

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    SEO

    SEO and EEAT: What Every Professional Needs to Know

    Search engine optimization (SEO) has always been at the forefront of digital marketing strategies, but as Google’s algorithms grow more sophisticated, it’s becoming clear that SEO is no longer just about keywords and backlinks. In 2025, the concept of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) has emerged as a pivotal factor in determining a website’s credibility and ranking. As Google shifts towards evaluating content quality and user trust, it’s crucial for SEO professionals to understand how EEAT directly influences SEO performance. This article delves into the importance of EEAT for SEO in 2025, how it complements both on-page and off-page SEO strategies, and how you can implement it to boost…