That is where an AEO agency steps in. They focus on getting a business’s expertise understood, trusted, and surfaced as a direct response, not just ranked as a page. What is AEO, and how is it different from traditional SEO? AEO stands for Answer Engine Optimisation. Businesses often work with an AEO agency Sydney to improve how their content is structured for AI systems that select and cite sources when generating answers, not just how Google ranks pages. Traditional SEO often prioritises keywords, backlinks, and SERP positions. AEO still uses strong SEO fundamentals, but they reshape content so AI can extract clear, correct answers, connect entities, and trust the source…